Understanding The Car Dealer
Starts with understanding how they market their inventory
Having an understanding of how automotive inventory is merchandised online is core to understanding the car business. Selling cars starts with getting those cars exposed where potential buyers are. In this video it's my goal to give you a basic knowledge of how inventory flows from dealer data entry all the way to the dealer's website and 3rd Party sites like Autotrader and Cars.com.
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Car dealer glossary of car dealer lingo
As with any industry, it's important to know and understand the the lingo to help get into rapport and instill confidence. Download this pdf and read through some of the terms before watching the video. If you are in the car business and have additional terms to share, please do so in the comments below.