Digital Marketing Optimization
Digital Marketing Optimization takes many forms and usually follows a brainstorming session or analytics review. You are looking at the data and think, what if we made a change to [insert idea here].
One of the benefits of working a niche like the automotive industry is an ability to utilize known optimization techniques. We can also, get creative when segmenting and marketing inventory.
In this section, we will cover some techniques on filtering inventory, creating landing pages, adding videos to inventory, and much more. We will present ideas and tools that you can leverage, please let your imagination free when optimizing your marketing strategies for your car dealer clients, always keeping in mind their 'brand'.