Create Facebook Product Feed
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For the Dashboard to work, you will need a DealerTrend inventory subscription. If you don’t have one already, you can subscribe here.
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Create a Facebook Product Catalog Feed
With the Auto-Matic-Marketing Dashboard Google Sheets Add-on in place and setup, you can create a dynamic remarketing campaign on Facebook.
The screenshots below will take you through step by step, how to set up your Product Catalog.
Select Product Catalog from Business Manager dropdown
This first screenshot assumes that you have logged into Facebook and have gone to the Facebook Business Manager for the desired account.
Select ‘Product Feeds’
After selecting Product Catalog from the drop-down menu, you’ll be dropped in the Diagnostics section. Select ‘Product Feeds’ from the tabs.
+ Add Product Feed
Once on the Product Feeds section, you should see a blue button to ‘Add Product Feed’, click that.
Name Your Feed
In most cases, you won’t need to have multiple product catalogs, but just in case make sure and name your feed well.
Then choose the ‘Scheduled Recurring Uploads’ option, then ‘Next’.
Final Touches
On this screen, you will want to choose the feed schedule. Remember this is Facebook getting the data from your Google Sheets, so set this for once a day. Usually early in the morning around 3:00 AM is good to ensure that all the previous day’s updates have propagated through.
Then add the published URL from your Google Sheets. If you haven’t published the URL yet, follow the steps here.
